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Market Analyst

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Palo Alto based company that provides cloud and virtualization software and services is seeking a Market Analyst responsible for providing actionable insights into market opportunity and trends, market pressures and threats, customer intelligence including audience persona, buyer behavior and channel preferences. This person will be expected to have strong knowledge of the company's markets and have the ability to deep dive in data analysis to develop recommendation on strategies including market segmentation, targeting, and business priorities. Analyze market data, and provide insights to Business Units, Global Marketing, Regional Sales and Marketing, and other cross functional teams to drive expansion of adoption in all segments and audiences. Analyze financial, market and customer data for strategy development. Understand buyer behavior/characteristics and industry influencers, through synthesis of market intelligence. Create persona profiles for all products/services. Track market trends and competitive moves to take ongoing pulse of the market and make strategic recommendation, both short-term and long-term. Develop and lead research to provide insights on emerging customer needs and industry gaps. Interpret and communicate market intelligence findings, and make recommendations based on those findings, across all relevant organizations. Collaborate with stakeholder teams to validate/develop insights and recommendations. Work with internal teams to identify market intelligence/research needs and develop and prioritize research plans and methodology. Manage multiple projects with focus on timeline and cost, including outside research projects from inception to conclusion (RFP processes, recommending appropriate methodologies, vendor relationships to produce reports that meet desired objectives).

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