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Market Analyst

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Our large financial clients seeks a Marketing Analyst for a 2-week assignment. This person must be proficient in excel and PPT.

Position Summary:
The Marketing Analyst will assist in analyzing and reporting marketing data across channels to help drive performance, business strategy and client service and growth. The Analyst will work within the Digital Marketing team and utilize our marketing tools to provide performance based analytics to support the businesses? strategic marketing plans.

The Marketing Analyst should be familiar with marketing campaigns and web analytics, experienced with analyzing and reporting data and comfortable with creating management-level presentations.

Duties:
-Provide deep-dive reporting for overall campaign performance to optimize marketing tactics.
-Understand online and offline marketing concepts and integration between these channels.
-Must be comfortable gathering and consolidating multiple data sets from vendors and marketing tools.
-Analyze marketing data to provide insight into marketing optimization for creative, message, design, placement, ad size, channel, etc.
-Must be an experienced web analyst that can provide insight into website optimization for content, navigation, user experience, etc.
-Prepare presentations for both management and strategic review.
-Enterprise Marketing Tools (if not an active user of, must be familiar with functionality; bold is non-negotiable)

Proficiencies:
-Adobe SiteCatalyst (web analytics)
-Adobe Data Warehouse (web analytics data warehouse)
-Exact Target (email)
-Survey Gizmo (survey)
-Media Mind (ad servicing)
-PointRoll (ad servicing)
-Cision (social media monitoring)
-Twitter (social site)
-Facebook (social site)
-Google Adwords, Yahoo/MSN (search engine)
-Salesforce (CRM)
-PeopleSoft (CRM)

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