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Market Analyst - Parts & Accessories

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The Market Analyst will enable informed, data driven decision making through the Parts, Accessories and Customization (PAC) functional business unit. This role will process and analyze data to support PAC functional groups: Product Management, Product Development, Marketing, Sales & Operations Planning and Supply Chain Management. As part of collaborative team the successful candidate will work to determine market trends and provide actionable business insights.

Develop and implement customer centric data in support of Parts Accessories & Customization's
(PAC) growth plans. Work to improve the market and consumer insight capability for PAC.
Facilitate the PAC transition from data to insight that guides our product, market and marketing
decisions. Requires demonstrable research and analytic skills, as well as a global market understanding. Report and Analyze financial performance of product lines

Customer Focus
* Develop customer-centric data to drive measurable improvements in customer satisfaction and retail and wholesale performance.
* Increase the use of customer retail information, market intelligence, and motorcycle insight, to
improve product relevance, market appeal and availability.

Operational Excellence
* Pursue continuous improvement and evaluate processes on an ongoing basis. Develop analysis
capabilities and processes to support the adoption of consistent processes across all of P&A.

Performance to Plan
* Contribute to exploration of new and innovative business opportunities, in both international and
domestic markets.
* Develop meaningful retail and forward looking data that is centralized into a common repository
for ease of analysis and utilization in all P&A business planning activities.
* Provide input for core measures that drive appropriate decision making and actions for US and international markets. Build capabilities to better understand business performance drivers.
* Financial analysis of product line and SKU performance from a global perspective

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