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Marcom Content Strategist

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Contract assignment for a Marcom Content Strategist with our Round Rock based enterprise technology client!

The Marcom content strategist will plan, design, develop and execute content to maximize the commercial impact of marketing assets to create demand and achieve business goals. The core function of this role is to develop an actionable and achievable content strategy based on technology IP, customer needs and business objectives. To optimize content value across the customer journey, the content strategist must be knowledgeable about its purpose, creation, management, production, delivery, measurement and re-use.

The content strategist should be experienced and expert at both the planning of marketing assets that communicate our value proposition and the actual hands-on creation of a full spectrum of content types – including campaign marcom, social, next gen bite-size, online and sales enablement.

The responsibilities of the content strategist range from the highly tactical – from course correcting content and projects day to day— to the highly strategic role of leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems.

The content strategist will need to know and understand enterprise technology and how to market IP while working closely with technologists, executives, copywriters and designers to blend together the art of the possible with the reality of actionable results.

Day to Day Activities
• Work with global brand, online team to ensure content appears on the appropriate pages, based on desired customer journey.
• Collaborate with copy directors and account managers to ensure the central campaign narrative and desired customer journey continues across all in-market tactics including content syndication, advertising and social.
• Team up with account managers and copy directors to build a campaign BOM that includes detail on each asset’s role in the customer journey.
• Identify gaps and suggest available content that could be included or advise what content must be developed to deliver an ideal end-to-end experience.
• Advise content creators on how to turn pillar assets (core content) into a variety of modular editorial and visual formats.
• Push content creators and online leads to develop new form factors and functionality based on what’s best for the end-user, pioneer high engagement content connected to campaigns
• Develop and continually evolve overall best practice guide for content based on in-market metrics. Serve as an expert and advocate throughout the organization for these best practices.
• Mapping content to stages in the journey for key campaigns, connecting content through the journey

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