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MarComm Manager

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Looking for a Marketing Communications Manager for our client with offices in Racine, WI. Our client manufactures agriculture and construction equipment. This position is a one-year contract and onsite.

This candidate will lead the development and execution of integrated marketing communications strategies and is responsible for channel design, development and tactical execution of initiatives for end-user customer and dealer/internal sales marketing channels. This role leads the development of break-through strategies for PR, advertising, literature development, web, lead management, utilization of electronic marketing. This is a highly visible internal customer, dealer and end-user role.

Essential Responsibilities:
Ability to develop and market effective integrated marketing campaigns for customers and dealers.
Ability to identify, evaluate and recommend marketing activities/opportunities that advance overall marketing objectives.
Manage the design, implementation and monitoring of marketing initiatives and develop analysis regarding the success of programs/campaigns.
Responsible for review of press releases, copywriting for internal and external audiences.
Lead development of new product launch campaign, including: messaging, implementation across MarComm activities, and logistics of events to support launch activities.
Literature development (brochures/spec sheets) including layout, design, coordination of copywriting and tracking of edits.
Tradeshow/event support. Ability to lead show planning process.
Organize, manage, and coordinate photo/video shoots for product launches/events.
Responsible for script writing and edit of video for usage on web, events, meetings.
Develop, execute and track marketing promotions programs for dealer and end-user audiences
Manage project budgets and ensure adherence to MarComm budget plans.
Web and social media program development.
Emerging digital marketing experience a plus.

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