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Manager of Global Brands Marketing

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Manager of Global Brands-Req#4462020

Global Brand Marketing Team Manager Marketing Lead in the development, implementation, and management of strategic and tactical marketing programs, focusing on global brand strategy, product, and content across the assigned business segment in order to achieve financial growth and profit targets. SPECIFIC DUTIES AND RESPONSIBILITIES: ' Manage day-to-day line development for brands/brand segments with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones while meeting margin and line rationalization targets ' Manage brands to financial targets and brand budgets ' Develop brand and segment strategies for the global BDO through market analysis and stakeholder input ' Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information ' Execute global brand-building activities and develop global marketing tools, including brand and product advertising, and development of content with internal and external groups ' Communicate franchise/brand and marketing strategies with stakeholders and the cross-functional team ' Develop and manage brand forecasts ' Build cross-functional relationships; manage and develop marketing talent ' Ensure consistency across the franchise/brand




Skills: Thorough understanding of the business objectives related to marketing/brand management ' Advanced understanding of standard marketing techniques ' Thorough understanding of research methodologies and when they are used ' Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers ' Thorough knowledge of annual financial plans ' Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner
Minimum 6 years (4 years with MBA) experience in consumer or brand marketing ' Demonstrated strategic planning skills ' Prior leadership experience in marketing/brand management including managing multi-disciplinary cross-functional teams ' Prior product development experience required
Keywords:
Education: Bachelor's degree in marketing, business or related field; MBA preferred

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