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Manager of Franchise Public Relations (2548696)

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We are looking for a seasoned PR/Communications professional to manage the workflow outlined below for our Director, Franchise Public Relations. This person will not own all the duties indicated below but will serve as a point person to our franchise partners and internal teams and manage through the process. We need someone with excellent communication skills, detail orientated with a willingness to learn. This person will mange the systems and execution of our global franchise PR strategies.

Workflow:
Responsible for developing annual and seasonal PR plans.
Each plan should include clear objectives, strategies and message communication. These should be aligned with the global PR and brand communication strategies, and should support business needs for the market.
Create and organize seasonal presentation of collection (4x/year) to present to editors.
Create and manage brand fashion shows (2x / year) to showcase collection and secure editorial coverage.
Responsible for managing relationships with fashion editors, able to secure strong press coverage of collections and product and brand news of the season.
Responsible for protecting and enhancing the business and stakeholder reputation of the brand.
Support and protect brand consumer messages.
Strategize and coordinate all corporate media activities; leverage community outreach activities; align corporate public relations with brand PR and Investor Relations activities.
Develop crisis and issues management strategies.
Manage PR budget and forecast, with an ability to measure returns on investment and investment strategy.
Manage day-to-day media relations and executive correspondence functions.

Qualifications:

5 to 7 years in Communications and or Public Relations experience
Experience with global luxury fashion brands
Excellent written and oral communication skills

Start Date 8/1/2013
End Date 1/6/2013

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