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Manager of Database Marketing

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MANAGER OF DATABASE MARKETING

START DATE: ASAP

CONTRACT: ON GOING

LOCATION: SAN FRANCISCO

PAY:  DOE

** A FORTUNE 500 RETAIL COMPANY IS LOOKING FOR AN EXCEPTIONAL MANAGER OF DATABASE MARKETING! **


JOB DESCRIPTION

  • Building and maintaining the core, foundational data platforms that power insights and programmatic and algorithmic customer experiences (e.g. marketing campaigns, personalization, targeting, loyalty programs).
  • Expertise in large-scale data and database marketing and ETL best practices
  • Hands-on data management and root-cause analysis skills
  • Strong ability to translate technical topics to non-technical audiences, and vice-versa
  • Own the Customer Data Warehouse
  • Serve as the primary business owner and steward of customer data warehouse (CDW), responsible for driving its maintenance, usage, accessibility and impact.
  • Become the in-house expert on the database landscape, deep-dive root-cause analyses, wrangling disparate data sources, and routine upstream/downstream analyses and debugging.
  • Collaborate with Customer Analytics, Marketing and IT teams to address and resolve data issues.
  • Deliver business and process advancements through creative uses of data and technology.
  • Regularly measure data improvements and metrics and translate into meaningful business terms
  • Oversee custom software tools that perform ETL, maintenance, and matching: e.g., Trillium, Informatica MDM/IDQ
  • Responsible for the quality and timeliness of  customer data warehouse
  • Proactively maintain and monitor data quality metrics and identify strategies and solutions for improvement
  • Understand and translate data quality into business terms
  • Serve as the primary liaison between Marketing and IT
  • Prioritize, shepherd and translate requests for information and business requirements to IT partners, product managers and developers
  • Drive marketing data needs amongst cross-functional systems initiatives and projects
  • Build and execute UAT approaches across data-related Marketing and non-marketing projects, with foresight of complex system interactions and dependencies

MUST HAVE:

  • Bachelor s in Economics, Mathematics, Research, Psychology or related analytical field
  • 5-7 years business experience in database marketing analysis, market research or related field
  • Excellent SQL skills required
  • 5+ years of technical experience in tools such as R, Python, and SAS. Experience with Hadoop/Hive highly desirable
  • Excellent written and verbal communications skills
  • Strong project management skills
  • Team leadership skills and the ability to act independently or with general direction as a senior contributor

Experience with relational databases (i.e. Oracle, Oracle Developer products), decisions support software (Business Objects, MicroStrategy, SAS or equivalent), and marketing automation, data mining or CRM applications

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