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Manager, Web Experience

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We are seeking someone who is passionate about creating incredible web experiences. This individual is laser focused on continually improving and evolving we can provide maximum brand exposure and great experiences for members of our online communities. The right candidate thinks about the user at every decision point and has a knack for understanding user behavior, analyzing user data and establishing strategies to maximize overall impact. The Manager is responsible for leading web projects and content efforts to enable our web properties, to provide best-in-class user experiences. The manager is a key- driver of our brands individual engagement strategy. UX, web design and development experiences, at some level, are a plus. Must be comfortable working within a CMS (Expression Engine). The Manager is responsible for the overall delivery of assigned work projects within the department/team; determines work tactics, project deliverables and resource requirements; and participates in the development of departmental action plans, work processes and systems.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION: An individual must be able to perform each

essential duty listed below at a satisfactory level:

1. Prioritize the user at all decision points

2. Manage the full life-cycle of assigned sites, from asset-gathering and acceptance to site build-out,

promotion, evergreening and maintenance.

3. Manage sites’ content promotional schedule and tactics to support marketing objectives for United

Way’s global network.

4. Create and design graphics and visual media to create vibrant web experiences

5. Ensure brand standards on all web projects.

6. Maintain a thorough understanding of the United Way web and mobile publishing process and tools,

and use this to inform production timelines.

7. Work with Expression Engine Content Management System (CMS)

8. Collaborate with Online Engagement, Marketing, Strategic Communications, Strategic Segments,

Public Policy, Shared Digital Services and special initiatives staff, among others, to create incredible

web experiences that grow traffic and engagement to content by adopting user experience, information

architecture, social media integration and search engine optimization (SEO) best-practices.

9. Track and analyze website and online video traffic trends, and use findings to make data-driven

decisions about editorial content.

10. Constantly develop new ideas for engaging online communities.

11. Provide editorial leadership of all website content and ensure that the voice of the organization remains


12. Analyze online campaign performance data and lead the maintenance of the team’s scorecard.

13. Support social media strategy implementation, lead by the manager, social media

14. Provide direct support for online fundraising and donor management efforts

15. Other duties as assigned.


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Accountability/Results Orientation

Is accountable for the achievement of assigned work projects. Collaborates with a diverse array of individuals and stakeholders across teams and assignments to establish work project parameters, desired results/outcomes and resource requirements. Keeps team leader(s) informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of the movement. Demonstrates a commitment to our values, including diversity and inclusiveness. Decision Making/Risk Taking Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision making upwards.

Teamwork Collaboration

Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.

Relationship Management

Utilizes rapport to build trust and collaboration with others. Identifies and shares mutual benefits/needs in working together. Is ethical in dealing with others to achieve the desired results. Interacts and communicates with diverse stakeholders effectively. Fosters and maintains working relationships across the company's system. Formulates and communicates in an ethical and politically sensitive manner.


Expresses work issues and problems in a clear and concise manner. Communicates effectively with others up, down and across the organization to achieve expected organization results. Gives and receives constructive feedback. Seeks direct input on team effectiveness and environment.


Develops and implements new approaches to accomplish tasks that impact others in and outside of own team. Is able to reasonably "take risks". Assists others in developing new systems, products, processes and procedures. Strives to stay current on new or emerging trends and capitalizes on them.


Minimum requirements include a bachelor degree in Marketing or Communications, or equivalent experience.

At least three years of experience in a similar role. Demonstrated success at managing website projects and

digital campaigns. Experience with web writing, graphic design, CMS management, and marketing are a plus.

Deep familiarity with social media, viral engagement and online marketing practices. Experience managing an

online community. Excellent writing and editing skills. Excellent interpersonal skills, ability to build consensus

and partnerships; a team player with the ability to work independently. Ability to craft/execute online engagement

campaigns in support of overall business objectives. Working knowledge of web analytics applications (like

Google Analytics), Google/Search engine campaign creation and general SEO knowledge; Google Ad Words.

Understanding of web technologies and trends. Basic graphic design / photo editing skills. Experience managing

third party stakeholders and agencies is preferred, as well as the ability to interact with all levels of staff.

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This job description describes the general nature and level of work performed by employees assigned to this position. It should not be

construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.

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