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Manager, SaaS Solutions Marketing

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Manager, Solutions Marketing - SaaS
E&P Information Management, Platform, and Cloud Technology Solutions

This position is in Houston, TX and the client is open to looking at relocation candidates (relocation assistance available on a case by case basis).

Solutions’ Marketing is responsible for capturing and articulating the company's value proposition, competitive advantage, and end-to-end portfolio solutions story across industry, asset, and resource challenges - ensuring all is clearly, creatively, and consistently conveyed to internal and external audiences.

The Manager, Solutions Marketing - Platform and Cloud Solutions is in charge of planning and executing digital data-driven marketing strategies for a suite of E&P cloud solutions. This role is vital to the company's evolution from selling point products to selling cross-domain cloud-based software and platform solutions. By analyzing vast amounts of data available to the organization, this role will leverage marketing automation best practices to engage, educate, convince, and convert the customer experience full cycle from trial to licensing and renewal.

This role will work closely with research and product development to execute on the Company’s cloud strategy and to build graphical proof points and business cases on how and why their portfolio is transforming E&P workflows with innovative enterprise architecture.

Primary Responsibilities:
• Build and own the marketing plan for cloud solutions
• Execute inbound, digital marketing strategies that accelerate opportunity-to-close
• Utilize marketing automation systems and methods to engage and nurture trials users
• Leverage in-application tracking and triggers to drive a tailored customer experience and higher lead-to-close conversion rates
• Create personalized, relevant messaging and touch-points according to known user and interest behaviors
• Ensure a consistent and engaging experience throughout all interactions with the brand
• Manage the lead pipeline development model
• Track and report on all pipeline development metrics

Qualifications:
• BS Degree required, MBA preferred
• 5-7 years of software product marketing or software product management experience
• Knowledge of software-as-a-service (SaaS) applications and services
• Experience bringing new SaaS applications or enterprise SaaS and services to market
• Experience in oil & gas petrotechnical software or cloud-native business applications i.e. CRM, ERP/Finance, Marketing and/or HR preferred
• Partnering experience with SaaS vendors, consultancies and systems integrators a plus
• Strong understanding of SEM, content syndication, online and offline media placements, and email marketing
• Excellent analytical, planning and process development skills
• High level of initiative and strong business judgment
• Proven ability to work cross-functionally

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