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Manager, Rewards Digital Analytics

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This position provides analysis and business intelligence support for the client's Rewards’ digital website optimization initiatives. The Manager, Rewards Digital Analytics will measure the impact of changes to Rewards website and mobile app content on new member enrollment efforts and existing member engagement. This person will manage and validate weekly dashboards and reports for the business unit managers, lead the review of performance metrics each week, assess the impact of changes made to our website, mobile app, and online member social communities, and identify opportunities for improving the relevance and performance of digital content and marketing communications.

CORE WORK ACTIVITIES:
Managing Work, Projects, and Policies -
• Support Rewards’ digital website optimization efforts by analyzing website and mobile app performance.
• Identify KPIs and manage dashboard development and delivery for internal Digital and Loyalty teams.
• Analyze and track the activity of Rewards members on website and our mobile apps to inform content and functionality improvements and to drive consumer traffic, enrollments, brand awareness, member engagement, booking conversion, and revenue.
• Provide analysis to gauge member engagement on site post enrollment into Rewards and optimize member experience based on usage and behavior Identify opportunities to streamline and automate current reporting tasks.
• Establish and sharing best practices around Digital channel performance to both internal and external stakeholders.
• Monitor Rewards member behavioral trends relating to digital channel usage and proactively guide discussions to better drive impact of Digital efforts.
• Collaborate with associates inside and outside of Digital and Loyalty teams, lead the design and manage the continuous improvement of the measurement processes.

Demonstrating and Applying Discipline Knowledge
• Master and present analytical methods to measuring effectiveness; Keep up-to-date on developments in analytics and analytical tools/platforms to identify methods that would be useful in improving understanding of its customers
• Understand and apply best practices to formulation of business cases, including leveraging the right talents and data sources; possess ability to identify and propose the right analytical solutions to business problems
• Become a go-to person for insight into Digital Globalization initiatives for internal and external stakeholders
• Strong oral and written communication skills.
• Able to manage a workload of multiple projects supporting several teams within organization.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.

Additional Responsibilities
• Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
• Demonstrates self-confidence, energy and enthusiasm.
• Informs and/or updates leaders on relevant information in a timely manner.
• Manages time effectively and conducts activities in an organized manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Performs other reasonable duties as assigned by manager.

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