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Manager, On-Site Marketing

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As a member of our On-Site Marketing team, you will play a critical role in delivering on revenue and business priorities by creating and managing execution of strategy on the small business areas of our website. You will work with highly-skilled designers, writers, SEO experts, and developers to create compelling, effective, and innovative online experiences that result in user satisfaction and conversion.

This role will have specific responsibility for:
• Understanding and managing individual web commitments, including weekly assessment of how/why we are hitting or missing projection – and driving actions to remedy any shortfalls.
• Manage the production of online content and experiences from product concept through to completion.
• Coordinate and lead cross-functional teams of creative and interaction designers, copywriters, and engineers to ensure that web marketing projects are implemented on schedule, on budget and on brand.
• Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience.
• Partner with marketing teams to understand their business goals, prioritize projects based on overall goals, communicate this prioritization clearly to all stakeholders and deliver on expectations.
• Understand and manage success metrics (conversion, revenue, task completion, customer satisfaction, and others) for program areas.
• Work with Analytics to understand and clearly communicate project/test results and implications. Determine and communicate next steps accordingly.
• Lead and participate in customer-based research as applicable.
• Providing regular traffic reporting on KPI including traffic, sales and conversion.
• Help drive long-term web strategy by balancing design trends, technology, and customer needs
• Help business leaders understand and manage towards fiscal year revenue goals, including weekly assessment of how/why we are hitting or missing projections, and recommend course correction strategies to get back on target

Job Requirements:
Successful candidates will offer a strategic perspective, possess sound business judgment and deep analytical capabilities, and demonstrate an ability to work collaboratively. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. It is also essential that they have exceptional interpersonal skills, initiative, and integrity.
• The candidate has excelled in roles that significantly shaped the online experience and drove both customer and revenue growth - such as Producer, Product Manager, Product Marketing Manager, or User Experience Manager.
• A clear track record of leading growth (i.e., increased conversion rates) online, preferably for a company selling technology-related services directly to small businesses.
• Exceptional understanding of Web site design, UI design principles, and information architecture; solid understanding of usability testing, split (or multivariate) testing, Web analytics, and Web marketing (e.g., SEO, social, affiliate)
• Proven record of working effectively in a changing environment, with the ability to change direction based on contingencies or environmental changes while staying true to the business strategy.
• Demonstrates an ability to formulate business questions and seek solutions based on a combination of inputs including data analysis and user research.
• Comfortable working with web engineers and technical issues.
• Strong problem-solving, and analytical orientation with the ability to innovate and analyze alternative solutions.
• Communicates clearly, outlining problems, targets, results and key insights, using Microsoft office tools
• Operates independently and efficiently with a clear attention to detail
• Influences effectively and builds strong relationships
• Comfortable with ambiguity
• Demonstrated ability and passion to excel within an environment of change, start up mentality and a drive for continuous improvement
• Self-motivating, tenacious and balanced individual who brings ‘can do’ motivation to work every day

This position is a full-time contractor position in San Jose, CA.

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