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Manager, Marketing Analytics

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The Manager, Marketing Analysis supports the growing Global Marketing by delivering sophisticated analytically based insights on the performance of corporate managed paid, owned, and earned marketing communications channels. He or she will inform marketing strategy by measuring a variety of advertising and promotional techniques, including digital, social, and traditional offline media. The manager will ensure that stakeholders within Global Marketing can track and understand the performance of their marketing efforts by developing and communicating insightful and actionable analysis, and interpreting automated reports and dashboards.

This person will also support design and implementation of high profile marketing analytics projects including corporate marketing mix models. This will require 1) developing a thorough understanding of the organization's marketing mix and operational processes, to lead data collection, validation and marketing optimization for our corporate marketing mix models, 2) providing project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communications, and 3) conducting analysis, presenting findings, soliciting feedback, and providing recommendations to stakeholders

CORE WORK ACTIVITIES
• Work closely with analysis teams, corporate based marketing teams, and external agency partners to support design and implementation of various marketing analytics projects, which may include:
o Implementation of corporate marketing mix and attribution models,
o Development and evolution of rigorous control testing procedures for designing and implementing marketing experiments,
o Mining large volumes of website clickstream, transaction, and customer data to oversee the measurement and analysis of targeted and segment marketing initiatives,
o Delivering insights on ROI of other marketing programs based on program objectives.
o Design and maintain scorecards that measure marketing effectiveness based on diverse program objectives, establishing and sharing best practices around marketing measurement & marketing program/promotion performance
o Define goal setting methods and measures to provide marketing stakeholders with the ability to monitor campaign performance over time and make reasonable expectations for planning.
• Develop and present analytical recommendations and actionable insights to disseminate findings and successful campaign practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.

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