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Manager, Loyalty Brand Marketing (MARJP00006996)

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The Manager, Loyalty Brand Marketing contributes to the development, deployment and analysis of marketing and advertising programs in support of the Corporate Rewards programs. The manager helps execute against the brand roadmap involving both owned, earned and paid communications channels globally in support of increasing engagement amongst existing members and new member acquisition. This role will support and consultant internal stakeholders on Loyalty marketing messaging, strategies and verbal and visual brand identity as well as providing support in continuing to develop the brand strategy going forward. The ideal candidate will be highly-organized, with the ability to make decisions in a fast-paced environment.

CANDIDATE PROFILE
Key Talents and Experience
• 5+ years of relevant professional experience in marketing or advertising
• Experience managing integrated marketing programs from development to execution and analysis
• Ability to identify, analyze and troubleshoot complex issues
• Project management skills, including demonstrated ability to lead cross functional teams
• Highly detailed, with ability to thrive in fast-paced, deadline-driven environment
• Excellent relationship development and management skills with both internal and external business partners
• Write/edit effective creative briefs that include campaign objectives and strategic messaging
• Ability to turn data/insights into customer facing marketing strategies and messages
• Understanding of consumer behavior and marketing principles
• Ability to interact and influence all levels of the organization through persuasive communication and analysis
• High degree of initiative, personal responsibility and ownership a
Education
• 4-year degree from an accredited university in Business Administration, Marketing, Advertising, Journalism or related major

CORE WORK ACTIVITIES
With guidance and direction from senior associates, develops and executes integrated marketing programs for Corporate Rewards.
• Identify creative ways to communicate with member and non-member audiences to break through clutter and work towards the program goal of shifting perception
• Work closely with creative team to ensure consistency of message against brand positioning and successful activation across chosen use cases
• Identify opportunities to enhance effectiveness of business processes between stakeholders to ensure efficient and seamless deployment of marketing programs
• For marketing and advertising programs within scope of responsibility, manage creative development process ensuring brand voice and visual identity are adhered to
• Coordinate with Continent teams to ensure cultural nuances and regional preferences are incorporated in global campaign development
• Analyze competitive marketplace and strategize campaign improvements
• Partner with internal stakeholders to align communications with other Loyalty marketing activities via Loyalty Marketing Calendar. Owns Loyalty Marketing calendar updates and distribution.
Support vendor and budget management
• Supports relationships with 3rd-party vendors, creative and media agencies
• Handle intake and review of vendor invoices
• Organize weekly status updates and meetings with internal and external agencies
Assist more senior associates in achieving business results by
• Providing training and guidance of visual and verbal brand identity to stakeholders to ensure proper pull through of brand voice
• Providing regular updates on key initiatives

MANAGEMENT COMPETENCIES
Leadership
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
• Building a Successful Team - Inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Learning and Applying Professional Expertise
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

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