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Manager, Global Marketing

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Immediate need for a Global Marketing Manager with previous Hasbro experience for 4 month need!!!

ob Description:
We have an immediate need for a results-oriented, innovative global consumer marketer to support our high-profile brands. In conjunction with the objectives set in the global brand strategy, the successful candidate will build a cohesive and actionable category marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe. You will confirm that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing). Finally, the successful candidate will collaborate with internal departments relative to the global entertainment and licensing strategy.

Primary Duties and Responsibilities:

  • Develop integrated global consumer communications strategy.
  • Assist with analysis of products, brand and category performance.
  • Develop primary communication vehicles in advertising, PR, online, etc.
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.
  • Create go-to-market template to deliver global marketing to regional level:

  • Provide timely and consistent communication of brand activity and key information to internal business partners
  • Oversee regional merchandising activities relative to category plan.
  • Lead all global marketing events and activities such as Global Sales & Marketing Meeting and Global Toy Fairs.
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