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Manager, Digital Analytics

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Direct Hire opportunity - Manager of Digital Analytics.

In this role, you’ll join our client's Digital Analytics team in Stamford, CT and report to the Senior Manager, Digital Analytics. You will be an integral part of our talented team, supporting our continued growth. You will be responsible for:
• Manage reporting through vendors (both onshore and offshore). Identify opportunities to reuse or redistribute existing reports for new audiences
• Monitor and analyze effectiveness of new web/mobile features, funnel performance, site changes and other campaigns
• Communicate opportunities to drive marketing goals cross-functionally by making suggestions for website/lead gen/e-commerce
• Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
• Develop and monitor segmentation strategies to better target and personalize the online experience for our target clients
• Manage execution of requests/projects needed to enhance reports and analysis from business partners
• Assist in developing analysis, test results and resulting recommendations to senior management
• Assisting the Implementation Manager with AdobeAnalytics Implementation projects, from working with stakeholders to translate requirements, audit and troubleshoot issues, and QA fixes.
• Identify data patterns, along with site usability or performance trends
• Stay abreast on best practices and latest trends in web and omni-channel analytics

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