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Manager, Digital Analytics

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This position provides analytics support for the Digital Globalization team within client’s Digital organization. The Manager, Digital Analytics (Digital Globalization) will forecast global website performance, measure the impact of digital-globalization and content-localization initiatives on client’s websites and mobile apps; develop weekly dashboards and reports; lead the review of performance metrics each week; and identify opportunities for improving the relevance and performance of digital content and marketing communications.

Work Experience

• 2-3 years of relevant work experience, ideally with experience as a quantitative data analyst. Applied experience in marketing analysis, particularly in online marketing, a plus.

Technical Requirements (preferred but not required upon entry)

• SQL, Tableau, SAS, Python, R

• SQL to write complex queries against distributed databases.

• SQL, SAS, Python, or other languages to manipulate and shape large data sets.

• SAS, R, or Tableau to create data visualizations that communicate results and trends.

• Tableau to build and maintain performance dashboards.

Academic Requirements

• Bachelor’s degree in a related field. Strong coursework in quantitative disciplines, including computer science, engineering, mathematics, operations research, or statistics.


Managing Work, Projects, and Policies

• Analyze and report on the activity of international customers using client's .com, client’s in-language websites, and client’s mobile apps.

• Build and maintain dashboards to proactively monitor and report on trends in client’s business from international customers.

• Develop insights to inform: digital-marketing strategy; globalized-content strategy; and website-and-mobile-app product development.

• Present dashboards and analysis to senior leaders from client’s Digital organization and to regional offices across the world.

• Collaborate with international field analysts to assess the impact of client’s digital-globalization initiatives on client’s international hotels, as well as on customer growth and engagement in international source markets.

• Provide data, analysis, and insights to help guide and prioritize international business-development efforts.

• Establish and share best practices for measuring the engagement of international customers with client’s websites and mobile apps.

• Identify opportunities to streamline and automate reporting and dashboards.

Demonstrating and Applying Discipline Knowledge

• Stay up-to-date with new developments in global ecommerce.

• Stay up-to-date with new developments in quantitative methods, as well as new analytics tools and platforms.

• Become a go-to person for insight into globalization initiatives for both internal and external stakeholders.

• Possess strong presentation skills and an ability to explain complex quantitative methods and concepts to lay audiences.

• Demonstrate an ability to manage multiple projects concurrently.

Additional Responsibilities

• Provide information to supervisors and co-workers in a timely manner.

• Demonstrate self-confidence, energy, and enthusiasm.

• Inform and/or update leaders on relevant information in a timely manner.

• Manage time effectively and conduct activities in an organized manner.

• Present ideas, expectations, and information in a concise, organized manner.

• Use problem solving methodology for decision making and follow-up.

• Perform other reasonable duties as assigned by manager.

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