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Manager, Digital & Traditional Media

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The Manager of Digital & Traditional Media is an instrumental role within the marketing organization serving as a digital & traditional media subject matter expert within our organization

The Manager will work with various external agencies and internal stakeholders to establish an overarching strategy that encompasses brand and lead generation efforts across various mediums and digital platforms. 
 Responsibilities Include:

Working with internal teams and external agency partners this role will: 

Develop strategic and creative agency briefs designed to translate Brand, Product and Corporate strategy into digital and traditional execution 

Develop key metrics to measure results across individual channel performance and various user journey and media touchpoints 

Work with agencies or direct partner relationships to lead execution and implementation across all media campaigns 

Work with analytics/ agency team to optimize campaigns by creative, touchpoint, placement and vendor 

Analyze and provide regular reporting on campaign KPIs and optimization plans 

Manage campaign authorizations, budgets, and the reconciliation process 

Work closely with fellow Media team members to ensure alignment across channels and agencies 

Collaborates with internal teams in post-campaign analysis and develops recommendations for ongoing and future media buys 

Develop and deploy iterative testing methodologies to improve campaign performance 

Be an active participant in Attribution Modeling – lending expertise and ensuring all touch points are accurately tracked and measured 


Big B-C Brand Media Exp 

Ability/Experience navigating a larger media landscape 

Mix of both traditional (TV & Radio) and Digital--both are half the budget, so both are equally important 

Best industry is actually large hotel chains: Hilton, Marriott, Choice, etc...

Experience participating in strategic meetings with large media agencies 

Work Experience: 

A minimum of 5-10 years of hands-on traditional and digital marketing experience, preferably in a Direct-To-Consumer organization 

Previous experience with PPC campaigns and Display Ad Networks and Ad Exchanges preferred 

Previous experience with traditional channels preferred 

Previous experience managing a large agency relationship and budget ownership required 

Job Skills 
Demonstrated leadership in digital strategy and able to present insightful analysis to senior management for complex campaigns. 

Experience managing multiple, competing priorities, duties and/or projects. 

Proven ability to accommodate evolving responsibilities and last minute changes 

Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction 

Advanced knowledge of digital advertising and ad serving platforms 

Experience analyzing data and providing insights preferred 

Working knowledge of web analytics platforms such as Google Analytics and Omniture; able to draw insightful conclusions from the data and make actionable recommendations to senior management 

The desire to tackle challenging and diverse tasks 

Exhibits sound judgment in making decisions 

Strong budget and reconciliation management 

Strong written, verbal communication and negotiation skills 

Good presentation skills a plus 

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