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Manager, CRM

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Job Purpose:
Be a critical part of the CRM team, helping construct and operate a loyalty program and broader CRM strategy in Europe, followed by the U.S. and Asia.

Primary Role:
- Help construct and operate a new loyalty program launching in Europe this year, and define path forward for expansion to new markets

Job Responsibilities Include:
- Create a customer service vision for the CRM loyalty program, considering consumer benefits and KPIs for success
- Partner with retail store operations to define approach for training store associates, and determine approach for incentivation to drive user growth
- Identify opportunities to drive lifetime value thru ongoing programs by leveraging customer analytics
- Develop an email marketing strategy for the loyalty program
- Manage agency analytics team to support business requests for CRM

Basic Qualifications:
- At least 4 years of industry experience – strongly prefers 5-7 years’ experience – with a strong understanding of email marketing, CRM, and direct marketing
- Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.).

Additional Qualifications:
- Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset.
- Must be exceptionally detail-oriented, possess a self-starter approach to work, and exhibit a proven ability to drive execution.
- Ability to work cross functionally and with outside agencies.
- Experience executing email marketing and CRM campaigns.
- Strong analytical thinking and excel skills. Omniture experience a plus.
- Experience preparing and presenting data to support business initiatives.
- Ability to analyze data and convert observations into actions.
- Excellent written, verbal skills and the ability to communicate at all levels with diplomacy and tact.
- Retail experience preferred

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