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Manager, Art Director

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A digital agency is seeking an Art Director to help them out for a few weeks!

Job Summary:
As an Art Director you are responsible for the development, design and execution of creative concepts for leading-edge marketing and Web solutions. You will also support the Creative Lead role on an account/track of work, working with a team of copywriters/designers and collaborating with developers, IAs and content strategists as a part of the creative process.

Primary Responsibilities:
• Apply style/brand guides if necessary in the execution of existing concepts
• Ensure quality and preparation of deliverable for handoff to interactive developers, printers, client, etc.
• Create layouts applying design principles such as color, typography, photographic selection, organizing elements and usability
• Provide rationale for design choices; assure design meets business objectives as stated in creative brief
• Define outlines and storyboards for Flash (or equivalent software) animations (identifying the range of assets to be used, the story to be told, etc)
• Develop creative ideas based on criteria in creative brief and/or direction from senior leadership, collaborating with team members and copywriters
• Direct 1-2 designers to help develop sketches/storyboards to present to senior team; assist in rationale and strategy for ideas in final deck
• Develop style of the presentation for existing concepts/directions; determine best format to execute ideas
• Help define a brand’s visual language (color palette, logo, font, etc) across a range of media (may include print, online marketing, Web site, packaging, etc) with minimal oversight
• Compare a brand’s visual language to other competitors, identifying trends, etc. Provide recommendations to the client/internal team based on findings

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