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Manager- Digital Experiments

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Aquent is seeking for a Manager -Digital Experiments located in Bethesda, MD to support the Digital team in eCommerce.

The Manager of Digital Experiments effects change at operational, tactical and strategic levels across the Digital organization; core responsibilities include:
1. Participate with team Associates and partners to: (1) quantify and (2) optimize digital experiences across Digital Touch points.
2. Establish subject matter expertise with regard to the historical performance of and opportunities to improve the Digital experiences.
3. Partner with DCR researchers and analysts to uncover and activate (via Experiments) the global traveler’s needs via primary and secondary qualitative and quantitative research
4. Manage communications across Internet Customer Care, Information Resources (IR) operations, and field eCommerce teams in support of ongoing Experiment activities.

Additional duties include:
 Deploy Experiments to drive customer travel market declaration/selection, hotel selection, room/rate selection, guest information capture and other testing success measures.
 Execute Experiments to maximize gross revenue opportunities – identify and capitalize on ancillary and upsell opportunities including but not limited to search results sorting, feature hotels/offerings, room rate type display & sorting, targeted packages, in-room merchandise, destination entertainment, etc.
 Collaborate with Voice of the Customer, Business Intelligence and Digital Product leadership to establish product Experiment roadmap based on customer needs, research insights, and historical business performance & current year forecast(s)
 Lead prioritization discussions and review(s) to ensure the right Experiments in the right place are delivered
 Participate in cross-functional teams comprised of Business Intelligence, Digital Experience Design, Acceptance Testing and IR Plan, Build and Run teams to execute Experiments

Please contact me at wpayne@aquent.com. Thanks,

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