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Loyalty Marketing Manager

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• Manage all aspects of the program from planning through execution and analysis
• Manage relationship with partners
• Manage direct reports and cross-functional teams
• Create strategic plan to use rewards to engage, retain, and grow the regional customer base across brand channels including site, email, direct mail, offline marketing, and call centers
• Develop and execute segmented marketing strategies through both brand and/or partner channels to maximize share of wallet, cross sell, and retention
• Analyze and report on campaign performance, marketing activities, and partner targets
• Oversee budget and forecast

Lead loyalty requests and execution of various partner communications across internal and functional areas of the Lodging Partner Supplier team and work with VIP Access Project Manager to ensure that deliverables are completed on time

• Manage and provide guidance, requirements, and feedback for the implementation of +VIP Access partner training that will be built and exposed on the central platform.
• Create briefs for the LPS Product Marketing and LPS Communications team detailing requirements for various email communications to hotel partners, and make sure message, tone, and audience are representative of team’s needs.
• Provide direction to manage and enhance the +VIP Access hotel partner newsletter.
• Create ad-hoc partner training materials, such as pitch decks, one-pagers, and any other partner communications needed for +VIP Access Area Managers and +VIP Access Market Managers.
• Ensure that all partner communications (including internal emails and SF templates used by +VIP Access agents) have consistent messaging in terms of benefit delivery and branding.
• Track success of communications delivered

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