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Loyalty Marketing Manager

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Loyalty Marketing Manager
Position Workgroup: Consumer Marketing
Internal Order Info: Marketing Manager Contractor, Loyalty

Department: Marketing, Loyalty - Customer Relationship Management

Length: 12+ weeks

Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:
Loyalty Card

Works with in-house designers and/or outside vendors to create marketing programs and supporting assets designed to drive growth of the program
Analytics and reporting: Tracks progress on key KPIs to monitor health of the program
Develop and execute the loyalty marketing program monthly calendar
Collaborate with brand marketing teams to create campaigns that contribute to the program’s strategic initiatives
Manage marketing campaigns in various channels: email, events, social media, etc.
Partner with IT teams to ensure technical features and functions are meeting expectations and contributing to a positive customer experience
Lead and monitor loyalty-specific projects to ensure key milestones are met and project requirements are delivered according to timelines and agreements
Proactively serve as the loyalty program advocate to all key stakeholders, ensuring that the expectations of T.J.Maxx, Marshalls and HomeGoods most loyal customers are met and/or surpassed to ensure long-term success and customer retention
Identify customer needs based on analytics and research to develop programs and solutions to deliver on those needs


5+ years of experience in a retail, fashion, or ecommerce company
3+ years of loyalty program management, CRM, retention or acquisition marketing or digital marketing preferred

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