Title: Loyalty Marketing Manager
Duration: 6 months
We are looking for a Loyalty Marketing Manager for a Fortune 500 company in Bellevue, WA.
The Loyalty Marketing Manager is responsible for managing and executing customer communication strategy across multiple channels for the Company's loyalty programs, building awareness of and drive acquisitions of their program, and developing strategies and plans to increase retention and grow share of wallet from the existing member base.
This role is an enabler of the plan, and will be crucial in providing the information and data required to execute on plans and to manage long term customer value. The senior manager works closely with the creative, brand marketing, database marketing, merchandizing and development teams, as well as external third party vendors.
Manage all aspects of the program from planning through execution and analysis - 30%.
Manage relationship with partners - 20%.
Manage direct reports and cross-functional teams - 20%.
Create strategic plan to use rewards to engage, retain, and grow the regional customer base across [Brand] channels including site, email, direct mail, offline marketing, and call centers - 10%.
Develop and execute segmented marketing strategies through both [Brand] and/or partner channels to to maximize share of wallet, cross sell, and retention - 10%.
Analyze and report on campaign performance, marketing activities, and partner targets - 5%.
Oversee budget and forecast - 5%.
Create and manage customer communication strategy including loyalty messaging into the site, marketing campaigns, and targeted offers
Manage marketing initiatives end-to-end across all marketing channels, including site, email, direct mail, call center, and advertising
Develop project briefs that convey objectives, targeting, success metrics and execution details for marketing initiatives
Develop schedules, track key initiative dates and problem solve to complete projects successfully and on time
Report on campaign and overall program performance, including relevant and actionable analyses
Establish process for program reporting and manage it independently on a regular basis
Collaborate with Elite Plus and co-brand credit card marketing teams to cross-promote loyalty offerings across all channels
Partner with Loyalty Operations team to ensure timely and accurate fulfillment of bonus point offers
Complete financial modeling and scenario analysis on promotions and potential program enhancements in collaboration with Finance team
5+ years of relevant marketing and project management experience in direct marketing
Experience developing and executing multi-channel marketing campaigns
Strong project management, time management and communications skills
Experience building and managing client-vendor relationships preferred
Experience with multi-channel A/B tests and test vs. control marketing analytics
Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget
Ability to work autonomously and manage a variety of projects simultaneously and on varied timelines
Experience with loyalty, e-commerce or travel programs a plus
Work Experience and Education Guidelines:
Bachelor Degree required
High level of proficiency with Excel and Powerpoint
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Title: Loyalty Marketing Manager