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Loyalty Marketing Analysis Manager

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The Loyalty Marketing Analysis Manager position is an integral part of the Consumer Insight & Revenue Strategy team for our client, responsible for all aspects of reporting and analytics on the engagement marketing program for client Rewards members. This role supports the Rewards and Rewards Marketing team objectives through analysis and tracking of all marketing programs encompassing acquisition, lifecycle and global promotions with goal of increasing customer life time value. The candidate will represent the voice of testing, measurement and optimization in the campaign design and refinement cycle and use business knowledge to drive key insight in creative ways to impact the team’s most strategic priorities.

Responsibilities:
• Responsible for key Rewards Marketing initiatives by working with stakeholders in designing promotions that meet financial hurdles and provide analyses measuring effectiveness from these efforts
• Analyze and synthesize data to translate results into KPIs for the evaluation of the efficacy of campaign, tactical and broader strategic multi-channel digital marketing programs (e.g., website traffic, social media, digital advertising etc.) using Omniture
• Partner with the Marketing team to support their efforts through strategic analysis and create business case validation, tracking performance vs. goals, providing recommendations and insights for future campaigns
• Understand and apply best practices for design of experiment and validate sufficient sample sizes for accurate reading of results; possess ability to identify and propose the right analytical techniques for measuring effectiveness
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
• Present analyses on the effectiveness of marketing programs from acquisition, lifecycle and global promotions with the supervision of the Sr. Marketing Analytics Manager – including email and web analytics to marketing teams and senior management

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