These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Lead Testing Analyst

0 people like this description

The Ads Marketing team is in search of a full time contract Lead Testing Analyst to address the below to provide support for a high visibility project for products within the B2B Ads Marketing Suite.

The Lead analyst would be responsible for the following:
1) Conducting Stakeholder Interviews
2) Determining success metrics for each product test (ie revenue vs GA metrics)
3) Ensuring that product teams are set up to measure success metrics (such as proper GA events or unique URL params for revenue)
4) Coordinating Content
5) Determining traffic splits & test durations depending on PMM input
6) Conducting analysis for success metrics in #1
7) Conducting statistical significance testing for #5 (ie p values for CR or revenue increase)
8) Providing revenue projections based on #5 & #6 so we can package up long term impact of RS roll outs
9) Packaging up success stories for all RS sites for Executive Review (SVP Level Review)
10) Clearly attributing revenue and traffic sources to design and/or other sources
11) Providing recommendations for next steps after 1st content experiments

Candidate should be comfortable working independently, proactively making recommendations, identifying opportunities for more depth within reports, and working with high-level stakeholders.
Ability to dig into metrics, analytics, and testing scenarios along with working in a fast-paced environment is required.

Candidate needs to be able to be onsite as needed. Can work from home as needed as well.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs