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Lead Product Marketing Manager

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Top Telecommunications Company seeking a Lead Product Marketing Manager!

As a key member of the Marketing Strategy team, this individual will be responsible for helping lead the development of profitable revenue growth strategies for AT&T Entertainment and Internet Services, with a focus on the DIRECTV and AT&T U-verse broadband and voice businesses.

The Strategist will be comfortable working within a small team environment and utilizing the broad resources of AT&T to analyze opportunities and implement change. As AT&T seeks to drive long-term profitable growth and a differentiated customer experience, this position will be tasked with keeping abreast of customer needs to ensure we provide exceptional choice and value. This will require envisioning creative solutions to meet those customer needs while aligning with enterprise subscriber growth, revenue and margin goals.

Specific responsibilities include:

• Driving strategic thinking around revenue generating opportunities that leverage the DIRECTV and U-verse video platforms, premium channels, sports programing, mobile, broadband, voice and other assets
• Coordinating cross functionally within Marketing; touching Consumer Research and Competitive Intelligence, Retention Marketing, Broadband, Marketing Analytics, Ad Sales and other groups on initiatives to drive revenue growth and maintain existing businesses
• Working directly with the video, broadband and voice business owners to identify opportunities and threats, understand industry trends and competitive dynamics, and support them in revenue generation initiatives
• Working with cross-functional stakeholders (including Sales, Marketing, Business Analytics, Finance, Programming Acquisition, Legal, Engineering, and IT) to ensure buy-in and proper execution of revenue driving initiatives.

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