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Lead Nurture and Automation Associate

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Our amazing client is seeking a Lead Nurture and Automation Associate to assist with the advancement and maintenance of its marketing automation of prospective and current communication campaigns. This position will assist in the management of automation tools and CRM integration in order to improve engagement and targeting of prospective inquiries, enrollment, and retention.

This is a 3 month contract to hire position.

Key responsibilities include:
• Execution and optimization of lead nurturing campaigns and tools including email drips, automation rules, lead profiling, and scoring
• Collaboration on the strategic development of new lead nurturing and automation campaign ideas
• Creation and maintenance of dynamic and targeted prospect and current student groups utilizing CRM integration, imports, and tagging
• Monitoring and reporting on campaign performance including email open rates, click throughs, page views, files, etc.
• Building HTML email templates, logic for drip campaign, forms, and trackable links
• Supporting the communications team in outlining and drafting basic content needs

skills:
• Previous experience with CRMs and marketing automation software (Pardot and Salesforce preferred)
• Basic familiarity with HTML
* Ability to generate content and messaging to a specific audience
• High proficiency in standard business software and application including MS Word and Excel

Experience and Education:
• 2 to 5 years of demonstrated experience in marketing and communications
• Undergraduate degree in Marketing or similar major
• Ability to work effectively alone and in teams to meet organizational objectives
• Analytical approach to problem solving and strategic planning
• Proven ability to meet deadlines in a fast-paced and highly dynamic environment
• Self-starter able to contribute through a value-added mindset
• Ability to efficiently work remote

If this sounds like you, please apply with your updated resume and salary requirements. (2-5 years of experience needed)

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