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Lead Generation/Marketing Strategy Manager

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The Lead Generation Manager is responsible for the overall management and execution of the company's lead generation and referral marketing programs. This individual will drive the lead generation strategy for our direct sales organizations to increase value-added programs, "sticky" relationships, and to increase sales. Additionally, this individual will be responsible for managing and driving our company referral programs, working with our existing installed base and partner databases, to drive site visits, and ultimately, sales.
The ideal candidate will be a leader when it comes to lead generation and developing execution strategies. They should have a desire to lead, motivate and develop the lead qualification team. Each team player will be motivated differently and the Lead Generation Manager will need to develop spiff programs tailored to the attitude of the team.

Responsibilities
• Defines, outlines, and executes the lead generation programs to deliver expected lead quality, conversions and customer satisfaction among our sales channels.
• Establish quotas that the team needs to meet and present the results on a weekly basis.
• Defines, manages and executes our customer referral programs, with the goal of achieving a level of 40% of company sales resulting from referrals.
• Developing and progressing a pipeline of qualified opportunities to reliably hit target goals.
• Identifies and manages lead resources to drive sales and exclusive sales leads.
• Initiate and track sales campaigns to identify growth, challenges and risks to continually improve the sales process
• Research customer segments, clients and strategies to increase qualified leads.
• Create automated dashboards and metrics for rapid sales understanding.
• Manages lead flow, tracking tools, analysis and overall decisions for lead generation programs and effectiveness.
• Manages internal and external lead generation and qualification resources to exceed program expectations.
• Provides regular updates and reports on program results for company presentations and internal communications.
• Contacts and qualifies leads in an effort to connect potential solar customers with an authorized salesperson within our dealer network to ultimately create a new customer.
• Work with internal sales teams to understand customer demand and needs and establish working relationships to exceed goals.
• Monitor calls and conversations through CRM reports and dashboards and by listening in on calls using headsets with phone Splitters. Leveraging sales tools and marketing resources to create interest and elevate opportunities to the next level of interest, including constructing clear financial business cases.
• Qualifying and nurturing leads through the early stages of the conversion pipeline.
• Prospecting to engage decision-makers at viable prospect companies in relevant dialogue on how Market Share can help them achieve their goals and/or minimize their pain points.
• Establishing metrics to measure performance monitor rules of engagement and manage compensation plans that make employees happy.
• Write reports to document current and projected metrics and market conditions.

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