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Lead Generation Specialist

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Technical and functional resource to support Marketing Operations specific to Lead Management. The resource will develop, execute and manage Customer Relationship Management (CRM) marketing activities. Functional tasks include preparing tactics and implement automated marketing processes within CRM with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation. The ideal candidate would have previous experience in CRM or database management and support Global and Regional teams.

Responsibilities include:

Manage the day-to-day operational and tactical aspects of all CRM activities.
Work with Marketing teams to capture data and establish lead creation requirements for various types of marketing tactics.
Manage end-to-end process of marketing data from collection through to Lead Management entry.
Verify marketing data flows in Lead Management systems. Identify gaps, issues, inconsistencies and drive resolutions across relevant teams, Regions and systems.
Ensure absolute data quality and accuracy for Lead Management data processing.
Be proficient with pulling and reporting results/analysis for specific CRM related requests
Review, edit and sign off on all marketing materials that include customer data collection to ensure data accuracy and system compatibility.
Be able to translate business requirements into various CRM system requirements


Skills Essential Experience:

Excel, Powerpoint and Access knowledge required
Ability to write, interrogate and interpret database code (SQL , Javascript)
Ability to work in a fast moving and deadline driven environment
Self- confident / flexible / excellent attention to details
Some flexibility to take calls outside of traditional 8AM-5PM working hours


Education
Bachelors degree in mathematics, computing or statistics
Graduate or numerical degree preferred (mathematics, computing, statistics)

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