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Lead Generation Account Manager

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We are seeking a Marketing Communications consultant to work with on a contract basis with our client.
This position is responsible for having strong knowledge in B2B Lead Generation and Nurturing Campaigns and staying current on industry trends and applying that knowledge. This position will serve as a knowledge and best-practice sharer across teams. This position will work closely with other groups within our client’s Marketing and Creative partners to ensure timely and flawless delivery of the Lead Generation and Nurturing campaigns or deliverables. A continuous improvement and metric-driven mindset is vitally important.

DUTIES AND RESPONSIBILITIES
• Have a good understanding of B2B Lead Generation and Nurturing Campaigns and ways to fully engage and drive prospect through various phases of the sales funnel (awareness and consideration phases).
• Ability to assist in developing integrated communication and contact strategy for identifying and qualifying prospects including telemarketing, email marketing, direct mail programs, etc.
• Understand best practices and latest trends in lead generation and prospect nurturing
• Develop and execute Lead Generation and Nurturing Campaigns or deliverables that provide compelling reasons for clients, prospects and consultants to consider the company.
• Work in close partnership with other Marketing teams
• Work in close partnership with Creative partners to deliver on business need. Includes the development of Project Proposals, Creative Briefs and kick-offs and the support of production schedules and budget estimates
• Continually generate ideas and opportunities to innovate within B2B Lead Generation and Nurturing Campaigns.
• Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Familiarity of SFDC (salesforce.com) system and how to best leverage technology for automated marketing programs
• Measure effectiveness of current communication strategies and tactics and recommend change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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