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Lead Generation & Vendor Management Consultant

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Our client, a Fortune 500 organization is looking to grow their Lead Generation team with the addition of a qualified Consultant to support their Telemarketing work. The team supports marketing targeting small to medium-sized US-based B2B clients by partnering to develop marketing insights and execute campaigns for local market acquisition goals. The Lead Generation team works closely with the Sales teams to understand local market goals and buyer needs. The team also partners with multiple Marketing teams to scale resources and expertise.

Key areas of focus within this role include:

Vendor Management Support

  • Work with vendor management lead to support vendor selection process
  • Facilitate calibration meetings to monitor vendor production levels and KPIs
  • Evaluate vendor staffing requirements to support programs and make recommendations
  • Manage budget and capacity plans related to telemarketing
  • Facilitate process of drafting scripts, including adhering to legal and compliance regulations
  • Support training needs for telemarketing reps
  • Evaluate telemarketing reps’ calls and process for managing leads in CRM tool
  • Evaluate process for managing leads in CRM tool
  • Help to develop business rules to continue to improve the program

    Support Execution of Lead Generation Campaigns in Salesforce.com (SFDC) CRM Tool

  • In-depth understanding of lead management process in SFDC, including vendor capabilities and responsibilities, Sales process and data
  • In-depth understanding of technical aspects, including Lead Object fields and how to update
  • Loading and executing campaigns in SFDC
  • Creating reports and dashboards in SFDC to track campaign metrics and report findings

           Support Internal Training Programs and Communications

  • Support training needs for Sales teams, i.e., Presale, New Business Managers, Sales Managers
  • Work with Sales Effectiveness to schedule training and communications
  • Develop communication plan to keep Sales engaged
  • Facilitate frequent collaboration meetings with Sales teams 

    Manage Ongoing Nationwide telemarketing campaigns

  • Monitor telemarketing metrics during campaigns and course correct when necessary
  • Meet with internal clients to report results during campaign
  • Analyze final results, determine learnings, lead final wrap-up analysis meeting with internal clients.

 

 

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