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Lead Digital Content Editor

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A valued financial service client, located in Downtown Cleveland, is in need of a talented Lead Digital Content Editor who has the ability to convert printed materials into streamlined digital experiences, including web usability, SEO and cross-promotion; and will write headlines and tweets that drive site traffic. This is a fantastic opportunity to be a vital part of a global company’s digital initiatives as a Lead Digital Content Editor. In this dynamic long-term role, the ideal candidate will be responsible for editing, managing, and developing highly visible content for the US website. The Lead Digital Content Editor should also possess multimedia skills and be able to conceive how digital content in different formats (e.g., text, video, interactive) may enhance the whole user experience.

Key Responsibilities:
• Edit and optimize digital content for digital properties, client portal, apps and social media.
• Develop and maintain relationships with stakeholders, primarily at area level
• Write teasers and site copy for optimal engagement, brand standards and search engine optimization; approves copy from area editors
• Cross-promote content to related site sections, site homepage, webcasts, interior pages, and social media
• Conceive new ideas to enhance the above mentioned sections, such as adding video, multimedia, surveys and other innovations
• Analyze metrics, using WebTrends, to determine effectiveness of content approach and acts on these to improve site sections

Requirements:
• BA (Journalism, English preferred)
• 5-7 years of professional experience preferred
• Proven success in editing documents into streamlined digital experiences, including web usability and SEO
• Technical and business understanding of digital products.
• Basic HTML skills a plus, financial service industry a ‘nice to have’
• Excellent written and verbal communications skills required along with the experience of interacting with senior level management

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