Highly energetic, creative thought leader who has a ?way with words?. Must be able to take ideas and turn them into crisp, refreshing, creative messaging that drives the target an online audience. Will be responsible for bringing the company brand to life in digital, print, advertising and the website for a direct-to-consumer online bank. Will also provide direction, ideation, inspiration and copywriting for the bank products as well as serve as a resource to other writers.Develop clear, straightforward, engaging messaging across multiple channels (digital, print, direct mail and other media) for a variety of marketing campaigns that ultimately positions bank deposit products well in the market
Be able to push conventional thinking of colleagues as well as break down messaging barriers in order to provide recommendations that help solve challenges and/or issues
Be a clear and articulate communicator ? dedicated to Deposits? bank product initiatives ? be able to interact well with all levels and present ideas in a clear, compelling and persuasive way
Have an expert level and understand of the company's brand and Deposits? customers in order to ensure marketing materials developed internally/externally are well executed
Keep abreast of and be prepared to regularly provide product, industry and competitor knowledge for bank products, especially during the creative development process
During creative kick-off meetings and/or brainstorms, be able to provide critical creative thinking that will help shape and/or influence recommendations
Participate in routine internal/external creative reviews and be able to analyze creative and provide expertise/consultation on how to improve marketing deliverables
As the Functional Lead, help to inspire and empower writers and designers through the development of online and print marketing communications
Push yourself and team to continuously seek inspiration that helps produce fresh, crisp copy and impactful design for high quality marketing communications
Ensure writers and agencies understand/use approved Creative Brief correctly leading to results that meet/exceed marketing strategy objectives
Ensure team uses creative best practices throughout the creative development process in order to deliver high quality work efficiently, timely and cost effectively
Participate in status and routine department meetings to share best work, successes, wins.
Partner with Creative Services Lead to ensure self and team receives appropriate development training
Work with Creative Services Lead to develop a collaborative, energetic work environment where team can produce high quality work efficiently, timely and cost effectively. And, where deadlines and follow through on project requirements are met.
As writer team grows, be open and accessible in order to create an open environment where honest feedback is provided regarding their performance but also advancement opportunities
Bachelor?s Degree with 5-7 years of copywriting experience.
Demonstrated proficiency with Mac and PC skills: Word, Excel, and PowerPoint
Demonstrated proficiency with AP style
3-5+ years experience in financial services industry
Basic knowledge of SEO and social media principles
Significant experience in developing direct response marketing communications content
Able to exercise good judgment regarding projects and initiatives and other company-related efforts with general guidance from Creative Services Leader.
Able to communicate challenges to Creative Services Lead as well as help solve them
Is able to manage the workflow and direct the work of others, as needed
Able to multi-task, prioritize, problem solve and work independently
No drama, team player, flexible and is a fast thinker, especially during critical or stressful times