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Lead Campaign Marketing Manager

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Do you want to work for the fastest growing online and mobile organization and a team who believes in the value of their online and social mission? Then you don't want to miss out on this opportunity! Our client, one of the largest nonprofit, nonpartisan organizations with a membership of more than 37 million needs an experienced Lead Campaign Manager. This long term contract position will sit on-site in their Washington, DC office.

The ideal candidate has managed multiple campaigns with the goal of consistently growing traffic and engagement of Online via paid media, sweepstakes campaigns, social media, and email marketing.

DESCRIPTION:
• Develop and implement marketing plans that will contribute to successful and profitable launches, including acquisition campaigns to grow site registrants, visits, pageviews, and memberships.
• Manage, report & optimize online campaigns in both paid and non-paid, external and in-house vehicles, including email, display, paid search, sweepstakes, social and new media.
• Determine ROI for marketing programs to optimize campaigns.
• Optimize for traffic and engagement using a/b testing and work with Test & Target and Audience Engagement teams.
• Analyze and report on campaign performance on a weekly and monthly basis.
• Work with product management to improve conversion processes and other on-site improvements to facilitate acquisition campaigns for memberships & site registrants.
• This is not a technical or administrative position. No web programming required.

REQUIREMENTS:
• BA/BS in marketing.
• Minimum of 5+ years of experience in ONLINE marketing with emphasis on direct response campaigns.
• Strong understanding of email communication strategies -- both written and visual, deliverability, and segmentation practices.
• Strong analytical and technical skills, including experience using email distribution and reporting applications.

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