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Junior to Mid Level Web/Mobile Marketing Manager

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Contract with potential for contract or perm with Fortune 500 Tech company in San Francisco!

*****Mobile app marketing experience is mandatory.***** 


Responsibilities: 
• Create and drive marketing plan for acquiring and retaining subscribers through focused, data-driven, and ROI based mobile user acquisition and retention strategies 
• Test, optimize and scale app marketing channels (Paid Acquisition, Mobile App Conversion, Push/In-App, Organic via App Store Optimization) 
• Collaborate with internal Paid Media team on paid acquisition strategy 
• Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points 
• Master and exploit targeting and other tools available in mobile marketing toolset (Localytics and AppsFlyer) to efficiently acquire and retain ROI positive users at lowest possible CPA 
• Drive conversion and engagement by establishing and managing a personalized push notification and in-app messaging system 
• Drive ASO including testing and optimization of keywords, screenshots, app description, and content 
• Develop a strategy to setup and run deep linking experiments that will drive app adoption 
• Drive social strategy leveraging internal social properties and identifying external social opportunities 
• Maintain up-to-date content and messaging on corporate website and eStore 

Content and creative development 
• Lead creative development for any programs or content needed to drive user engagement 
• Collaborate with marketing agencies to develop messaging, creative and promotions for mobile marketing and engagement campaigns 
Reporting 
• Monitor campaign performance on an ongoing basis and provide data-driven recommendations to improve campaign performance and optimize subscription growth and retention 
• Generate detailed spend and performance reports around trends and key metrics specific to goals 
• Collaborate with internal product and analytics teams to streamline reporting 
Vendor management and budgets 
• Manage relationships with, and performance of, external vendor partners to ensure successful campaign execution 
• Manage marketing budgets across activities 

Experience and skills required: 
• 3-5 years mobile app marketing experience, additional software marketing experience a plus 
• Knowledge of mobile growth marketing strategies and tactics 
• Experience with app organic and paid marketing including attribution 
• Experience with mobile analytics tools such as: Localytics and AppsFlyer or similar
• Experience with app store marketing and social marketing to drive mobile growth 
• Must have high level of interpersonal skills to communicate with extended team and to be able to interact with individuals at all levels of the organization 
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands 
• Bachelor's degree or equivalent work experience

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