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Junior Social Media Analyst

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Tasks & Responsibilities:

• Understand client business challenges and research questions, identify appropriate data and

research sources to respond and conduct analysis to provide insight into our client’s needs

• Analyze news and social media coverage/conversation of our clients to identify trends,

opportunities or potential pitfalls

• Measure the impact (both dollarized ROI and changes in consumer mindset) of our

communications programs in both digital and traditional public relations

• Report insights based on results back to both internal and external clients


• Background in analytics, measurement or research delivery and/or strategy

• Ability to generate and clearly communicate insights from a set of data

• Basic knowledge of different types of analytics and measurement options

• Strong writing and presentation communication skills in English language

• Ability to read and comprehend multiple languages highly preferred, though not required

Analytics Tools:

• Experience with one or more of the following analytics tools:

o Social Listening/Monitoring: Radian6, Sysomos, Tracx, BrandWatch, DataSift/GNIP

o Digital Platforms: SimplyMeasured, SocialBakers, Google Analytics, Adobe Insights


o Digital Advertising: Google AdWords, DoubleClick

• Microsoft Excel and PowerPoint proficiency

• Knowledge of SQL, Google Cloud storage or experience accessing data through APIs

preferred, though not required

Education & Experience:

• BA/BS in business, computer science, psychology, statistics or related fields

• 1-3 years of analytics, data or research experience

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