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Junior Digital Marketing Analyst

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A global beauty company is looking to bring on a Jr. Digital Marketing Analyst for a long-term contract position.

The Jr. Digital Marketing Analyst will support the Digital team to achieve departmental goals including measuring and analyzing analytics across all digital channels (social, web, email, mobile, online advertising, etc.) and a variety of ad hoc/development projects. Ensure digital deadlines are being met on all projects as described in the goals. The Jr. Digital Marketing Analyst must have 1-2 years of experience working with Google Analytics and monitoring and pulling reports for cross functional teams.


• Report on performance metrics by working closely with the digital media agencies and self-serve reporting tools (Coremetrics, Facebook dashboard, Buddy Media dashboard, Google Analytics, etc.)

• Deliverables

• Measures included in reports

o Weekly digital scorecard

o Quarterly executive letter

o Email (consumer and professional)

o Search

o Online advertising (trade and consumer)

o Sweepstakes and contests / resulting leads

o Salon Finder registrations

o Virtual Classroom

o Social:

o Mobile:

Facebook weekly posts

Twitter weekly posts

Instagram weekly posts

Pinterest monthly posts

YouTube monthly posts

Mobile app

Mobile web


• Export and format monthly reports

• Create monthly factsheets

• Run lead reports

• Follow-up and ensure program is on track

Support Digital Team in other functions

• Optimization and maintenance

o Make recommendations to improve user experience/usability and key performance


o Ensure distributor finder is up to date with monthly data from sales team

o Virtual Classroom web updates

o Database management

o Email support for monthly newsletters

o Keep current on the latest industry trends and participate in brainstorming sessions

o Helping with site content updates (SEO optimization, new promotions, etc.)

• Ad hoc projects

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