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Jr.-Mid Level Marketing Analyst (TTP)

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Job Overview:

The Database Marketing and Analytics group is looking for a strong analytical person that would work

with our North American brands and loyalty teams to help develop our CRM marketing database, create

and maintain marketing and customer performance analysis and assist in the building of marketing

campaigns to support our direct to consumer marketing initiatives. The Marketing Analyst will be

responsible for helping to create multi-channel customer optimized marketing programs and to provide

insights and analysis that improve marketing effectiveness.

Work with other marketing analysts, brand and loyalty teams to develop, execute and measure CRM

programs (direct mail, email, online, mobile & loyalty programs) that drive profitable incremental sales.

He/she will work to develop targeted marketing campaigns to drive customers to improve life-time value

with our brand.

Responsibilities:

 Analyze customer lifecycles and develop measurable marketing insights to improve

engagement over customer lifetime.

 Perform campaign response analysis including determining sales, lift & ROI associated with each

program to aid in the development of corporate marketing strategies

 Develop campaign response KPI’s and customer dashboards that measure customer

performance.

 Work with our brand and loyalty teams to develop analysis focused on performance metrics

around the lifecycle of new and active loyalty and Loyalty card membership.

 Assist in the development of North American loyalty and brand marketing campaigns with the

goal of increasing customer engagement, driving incremental sales and increasing profitability of

the programs.

 Work with CRM managers to develop strategies to fully maximize customer onboarding, cross-

sell, up-sell and retention opportunities.

 Collaborate with campaign managers on the team to develop and implement measurable, market-

driven campaigns that include online, social media, and direct marketing and email programs.

 Help identify customer segments with the greatest potential for brand and loyalty revenue

growth.

 Act as a liaison with internal business partners (IT, .com, International Marketing) and outside

vendors (global database, email service provider) to ensure timely/accurate delivery of mail/email

files and analysis.

 Extract/ manipulating the data, conducting the analyses, determining the conclusions,

actionable recommendations and then communicating those to stakeholders in a concise and

organized fashion.

Qualifications:

 Bachelor’s degree with minimum 3 years’ experience in database marketing and analysis

environment.

 Background analyzing marketing campaigns and customer performance using business

intelligence tools such as Cognos.

 Experience with marketing automation systems; Unica preferred.

 Proficiency in SQL.

 Experience using Oracle.

 High degree of proficiency in PC applications such as Microsoft Office

 Proven track record in analytical segmentation, promotional testing, response analysis, ROI and

campaign analysis.

 Experience in customer analytics and tracking of customer performance and key trends.

 Experience working with large database, extracting, manipulating and understanding data.

 Experience in project management preferred.

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