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Jr. Media Buyer

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This is a two month-long temp position that will work with Department and Agency leadership to plan, organize, implement, and track digital and traditional media buys.

RESPONSIBILITIES:

 Assist with strategic media plan development.
 Negotiate rates, place media, and manage digital and traditional media vendors.
 Meet with media representatives and access media database to research available options for media placement according to an approved media plan approved by the client.
 Manage all media buys from order processing through to campaign reconciliation and post analysis.
 Manage paid search and social media paid advertising campaigns (some internal, some with outside vendors.
 Track media expenditures to ensure agency and client budget compliance.
 Collaborate with vendors and media team members to resolve media billing issues and make-good negotiations.
 Coordinate with internal account teams for creative units and handles all trafficking activities with media vendors.
 Proficiency in these tools for campaign management: Strata, Doubleclick Campaign Manager, Bionic, Google/Bing Ad platforms, Social Media platforms.
 Coordination with Account Service for client presentations and approvals, as well as creative schedules for media creative.
 Coordination with Finance to receive PO numbers for approved media buys, and invoice reconciliation.

DUTIES:
Campaigns
For a campaign you will assist with planning, then once approved, negotiate rates & choose vendors and outlets with assistance from the planner. Place buys, traffic creative, and coordinate with outlets and vendors to ensure media is running. Set up and configure relevant tracking tags/pixels based upon measurement needs. Set up and configure paid search campaigns, and/or social media campaigns in existing accounts or create new. When a campaign is complete, create a post-buy analysis:

 Planned vs. Actual media that ran, spending, bonus received, and make goods
 Descriptions and results of any promotions associated with the media buy
 Samples of media (tear sheets, audio, video, screen shots, etc.)
 Results including metrics for digital, insights on performance

Monthly
 Reconciliation of invoices from media outlets and vendors; send make good orders as needed. Includes pulling SEM and Social media spending reports by client for Finance.
 Create monthly progress reports for all media, including measurement and analytics:
o Recap of what ran that month vs. planned
o Show metrics and results from the media that ran that month
o Insights and optimization recommendations for the next month

Weekly
 Check-ins on the progress of the campaign
o Call broadcast outlets for check-in
o Review DCM for banners and video impressions running
o Review SEM budget pacing and performance with optimization
 Production status meetings with the account teams

Daily
 SEM optimization of keyword bids for all accounts.

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