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Jr. Marketing Analyst_Ohio

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RESPONSIBILITIES:-
• Provide analytical support for web, mobile web and mobile application (iPhone, Android) to inform the business on trends in digital Nation behavior.
• Responsible for timely and accurate execution of daily, weekly, monthly standard reporting for digital content
• Assist in analyzing current digital marketing contact strategies and their impact on site behavior and profitability (Email, Search, Display advertising, Mobile, Text Messaging, and Social)
• Assist in analyzing performance of social channels
• Create and record tracking links for all digital initiatives driving to content
• Assist in reporting and analysis
• Execute the competitive analytics by leveraging internal and external resources to gather relevant industry benchmarks for website metrics
• Work closely with other departments/divisions to implement strategies
• Prepares the data and analysis to be presented to Marketing & leadership and other cross-functional partners
• Pull the results for a variety of testing categories (offer, creative, and functionality based) with the goals of continually improving the website experience, driving the growth of the buyer file, and increasing the return on investment

QUALIFICATIONS/SKILLS

• Ability to thrive in a highly quantitative, fast-paced environment
• Ability to prioritize and manage multiple projects simultaneously and meet aggressive deadlines
• Experience with website analytics applications and best practices around website analytics
• Understanding of Internet related data and behaviors, and a knowledge of the Web
• A high degree of analytical curiosity that leads to comprehensive data acquisition and analysis
• Strong written and verbal communication and presentation skills

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