Division and Unit Overview
The Sales, Marketing and Digital Strategy Department is responsible for developing marketing strategies and implementing sales programs for the Publications Division’s product lines. Inherent in this is analyzing all results and recommending future direction for the marketing and positioning of our Publications’ products within the scientific community marketplace. The Marketing Department is committed to building a better online, purchasing, and reading experience, as well as improving the scholarly research and communications environment for both the customer and the end user. Key constituents include institutional librarian administrators, corporate librarians, authors, reviewers, members, editors, and the range of end-users (subscribers and non-subscribers).
A critical function of the Marketing team is a strategic outreach program that fosters communication and nurtures relationships with many of these key constituents. With an extensive portfolio of journals, eBooks and other digital products, the Marketing Department is tasked with developing ongoing conversations and strengthening relationships to instigate positive brand recognition and ultimately increase sales and revenue.
This position reports to the Assistant Director, Branding & Creative Services. The Graphic Designer is responsible for developing tight creative concepts and executing design on marketing projects and campaigns, in consultation with the Art Director/Creative Services Manager, while coordinating as needed with freelance designers and production vendors. The Graphic Designer works directly with the art director on a wide variety of image campaigns, branding, packaging, and design projects. S/he produces work that is consistent with our Publications visual identity guidelines and the department’s design quality standards. The Graphic Designer possesses an attention to detail, a desire to learn creative skills and an awareness of current design styles.
1. Designs campaigns and special projects, including web ads, web pages, catalogs, brochures, postcards, ads, flyers, and letters.
2. Partners with managers in the organization, in coordination with the Assistant Director, Branding & Creative Services, to bring marketing plans to life and participate in brainstorming for promotional ideas and direction.
3. Work effectively as part of a multi-disciplinary Marketing team to communicate, coordinate, and integrate targeted communications, and apply best-in-class practices to all efforts.
4. Daily responsibilities will include executing on creative briefs for printed collateral; adhering to brand guidelines, collaborating on campaigns, and production of approved design work.
Education and Experience and Technical Requirements
B.A./B.S. degree in graphic arts, design, or visual communication, or equivalent experience is required, with 1-3 years of related graphic experience and an ability to manage multiple projects and deadlines. Incumbent should be proficient in Adobe Creative Cloud (Illustrator, Photoshop, and InDesign) and Microsoft Office (especially Powerpoint). Multimedia packages, HTML coding, illustration, and especially HTML5 experience are a plus. Candidate should submit a link to a portfolio of sample work.
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Division and Unit Overview