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Jr. Digital Marketing Specialist

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Vitamin T has an EXCITING opportunity for a Jr. Digital Marketing Specialist in Irving, TX!

This position does not offer relocation, so only local candidates to Dallas/Fort Worth will be considered.'

Duties and Responsibilities

Campaign Management
• Manage online marketing campaigns (paid search) to drive profitable incremental revenue growth
• Oversee assigned campaign budget and provide recommendation for reallocation
• Optimize online marketing campaigns towards strategic goals through bid and targeting adjustments
• Periodically run analyses to optimize marketing campaigns, including day-parting, search query reports, ad extension analysis, positional analysis, profitability analysis
• Periodically analyze, report and optimize performance by campaign, state, device and product
• Collaborates with Digital Marketing team to develop and execute new online marketing campaigns including the following:
• Campaign structure
• Keyword generation
• Creative assets used (ad copy, banner, etc..), and ensuring proper tagging

Creative Support
• Design and execute analytically sound marketing tests (A/B or multivariate); drive click-through rate and conversion rate improvements across online marketing campaigns
• Assist online marketing team in management of marketing creatives through internal processes, including working cross-functionally with creative, marketing, testing, legal and compliance.
• Collaborate with other channel managers on ideation for new creatives

Competitive Intelligence
• Periodically conduct competitive analysis to be aware of industry landscape
• Periodically run Auction Insights in paid search to determine changes in the marketplace.
• Stay current with SEM and digital marketing trends, understand implications 
• Bachelors’ degree in marketing or a quantitative field
• Ideal candidate will have a minimum of 1-3 years of digital marketing experience and must have working knowledge of paid search, paid social or display advertising
• 1+ years of experience with consumer web analytics
• Functional knowledge of website tagging and tracking best practices required

Skills and Knowledge

  • Working knowledge of Google Adwords, BingAds and Yahoo Gemini required.
  • Google Adwords Certified and Bing Ads Accredited Professional preferred.
  • Experience using web analytics solutions like Omniture or Google Analytics preferred.
  • Must be proficient in Microsoft Office suite, particularly Microsoft Excel, Word, and PowerPoint.
  • Must be an advanced Microsoft Excel user with experience using pivot tables and complex formulas (sumifs, vlookup, etc.)
  • Must be able to understand and optimize key marketing metrics.
  • Excellent planning, organization and problem-solving skills are a must.
  • Need to be able to collaborate across multiple levels of the organization.
  • Strong verbal and oral communication skills are required. 

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