As the consumer marketing expert, you will build a cohesive and actionable category marketing plan for your brand(s). Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, and public relations with an emphasis on connecting with the consumer through digital and mobile.
Primary Duties and Responsibilities:
Develop integrated global consumer communications strategy:
Global Product Development:
In this critical opportunity, the successful incumbent will partner with cross-functional teams (design & development, packaging, engineering, costing) on all phases of product development:
• Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
• Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
• Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.
• Become the global insights expert and leverage learning across product lines.