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JUNIOR DIGITAL MARKETING MANAGER

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Firebrand are excited to be partnering with this leading house hold name retailer on the search for a gun Junior Digital Marketing Manager with a media background.

The core focus of this role is both Strategic Planning and Campaign Management.

Key Responsibilities
• Manage Multi-Channel Digital Advertising
• Assist in guiding Digital media planning
• Establish standardised practices within the digital team to streamline implementation and reporting. Look for ways to integrate with offline approach to demonstrate 360 view of the consumer.
• Understand and deliver various types of communication online; awareness, consideration and acquisition
• Translate offline media activity into effective online campaigns
• Effectively implement digital strategies through high standards of planning that demonstrate a thorough understanding of the target audience and business objectives and cross channel integration
• Monitor market trends and identify new media opportunities for the business to explore
• Work closely with the web team to develop a strong understanding of the businesse’s digital consumer to enable communication to be delivered effectively
• Assist your manager in various marketing efforts;
• Ability to gain an understanding of media/marketing initiatives, email marketing program, web analytics, integration of SEO and SEM and Ecommerce
• Direct report: Nurture the team through constant communication and building skills
• Manage Advertising Compliance
• Report all advertising compliance issues immediately to management

Key Requirements
• At least 3-4 years Media agency experience (mandatory) ideally also with client side marketing experience
• Extensive knowledge of the Australian online landscape with a proven track record with a high exposure online business focusing in product and brand marketing disciplines.
• Thorough knowledge of online advertising and marketing systems: Roy Morgan/Panorama, Third party adserving, BCC/TSS, Nielsen Netratings, SEM, SEO, EDM, CRM systems.
• Planning and execution
• Skilled in financial management – budgetary, invoicing and query resolution
• Superior written and verbal communication and presentation skills
• Strong reporting and analytical skills.
• Strong communication skills and the ability to interpret and maximise the use of sophisticated online and offline market research data.
• Ability to communicate effectively with a wide range of stakeholders and articulate technical issues in business language to non technical audiences.
• Ability to work in a fast paced environment and manage a number of projects simultaneously and to tight deadlines.

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