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JR Digital Marketing Analyst

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Agency client in Dallas looking for a full time Jr Digital Marketing Analyst. If interested please supply resume and salary requirements.


Responsibilities
• Collect, analyze and interpret various web statistics from multiple sources (Google Analytics, Google AdWords, SEO Moz, IfByPhone, Optimizely, Parse.ly, Facebook Insights, Twitter Analytics, YouTube, MailChimp, Hubspot, Sysomos etc.)
• Maintain, own and enhance weekly, monthly, and quarterly business processes and deliverables
• Create/populate client dashboards summarizing completed tasks, traffic results, and key suggestions
• Review, analyze, and update some paid media campaigns in order to optimize performance of media budget
• Capture/curate and document findings and suggestions for account team to present to client
• Design and implement optimization experiments intended to improve the results of the client’s web site
• Implement some technical web components for the purpose of conversion tracking - including analytics code, tag management code, updating forms, and phone tracking software
• Audit websites to ensure all tracking components are firing correctly, knowing that clean data is available ONLY when these are properly enabled
• Efficiently and proactively identify data discrepancies and advocate for data quality and integrity.
• Assist and develop ways to automate deliverables.
• Communicate to both technical and non-technical audiences.
• Communicate highly technical results and methods to internal teams and occasionally to the client
• Interact cross-functionally with a wide variety of people and teams
• Other duties as assigned

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