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International Retail Marketing Manager

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Job Title: Marketing Manager
Duties: International Retail


The EMEA Retail Business works in partnership with clients across Europe, Middle East and Africa (EMEA), including Retail and private banks, insurance companies, financial adviser networks and distribution platforms. The EMEA Retail Business is supported by distribution offices in 13 countries.

Skills: Role description:


The EMEA Retail Marketing team sets the marketing strategy and delivers client-centred marketing solutions for the Retail business channel. The team works closely with Sales leadership, relationship managers and portfolio management teams across EMEA. Key channels covered include financial advisers, fund selectors, banks and platforms, life and insurance companies and discretionary managers. The team delivers strategic and tactical marketing campaigns and communications for the UK and offshore product ranges. Its overall goals are to support business growth and client retention, while also achieving brand / market leadership in core asset classes.


Job Description:

The role is an integral part of the EMEA Retail Marketing team, acting as a strategic marketer responsible for developing and implementing marketing strategy and activity for core markets, products and channels within the retail business. This individual will work closely with other marketers in the EMEA regions and sales teams to establish priorities and messaging to a diverse client case. The role will also be responsible for planning and delivering activities across the full range of marketing disciplines including events, literature, multi-media, web, direct marketing, client communications. The role will need to work very closely with the Marketing Communications, Investment Communications, E-Business and the PR teams.

Responsibilities:

Plan, create, coordinate and implement a number of Pan European strategic and tactical marketing plans targeting advisers and end investors, across the full range of marketing disciplines, identifying what is needed to maximise impact and working with Sales Strategy, Content Marketing, Shared Services and the Country Marketers to agree the strategy and roll out successful campaigns that are relevant to each local market and client channel while aligned with the strategic Pan European direction and business targets of the EMEA Retail business.


Manage a number of pan European strategic marketing projects. This will include planning, coordination, execution and delivery in collaboration with Shared Services.


Influence and act as a reviewer of the messages, product positioning, communications approach and content related to campaigns developed by the Content Marketing team.


Design and implement the distribution strategy for a number of pan European communications developed by Content Marketing Team and other bodies including the Institute for the EMEA audience, working with the country marketers as well as Shared Services.


Work closely with our PR team and Country Marketers to raise the brand awareness and increase product visibility through press coverage as they link to campaigns.


Engineer sales opportunities and strengthen client relationships through managing a range of event activity for our clients, in partnership with the Events team and EMEA Creative Services.


Play an integral role in managing the marketing programme for multi-jurisdictional strategic clients, where the opportunity is identified. In so doing, work very closely with the relevant local country marketing managers, the Sales leadership and other senior stakeholders.


Oversee, deliver on, measure and report on the marketing strategy and programmes for the business.


Interact with senior stakeholders within the business, agency partners, compliance, product development and product strategists.


Report on the efficiency and effectiveness of marketing programmes
Plan, manage and report on budgets for each project.


Play an active role in team meetings and the broader EMEA-wide Marketing team, consistently applying a unified approach and collaborating with colleagues in other divisions and across regions


Develop a deep knowledge of retail products, client segments, regulatory and industry trends as well as distribution channels

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