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Interim Marketing Ecommerce Consultant

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THE ROLE
Our client, a luxury fashion start-up, is looking for a forward thinking, innovative digital marketer with entrepreneurial spirit to take control of their digital marketing operations.

We are looking for a consultant to come on board for an initial 2-3 months to assess the current digital channels, make recommendations, and implement changes and processes so that they are successfully running for BAU.

RESPONSIBILITIES
• Head up the planning and execution of all aspects of digital marketing strategy to support our overall marketing objectives 

• Evolve the digital marketing strategy from collection launch, to the longer term 

• Manage SEO, affiliates, digital display ads, social ads, and mobile marketing 

• Grow the customer base by finding key sales drivers and targeting them 

• Install system for CRM to build customer base and ensure retention 

• Recommend website improvements to improve customer journey and increase sales 

• Create and co­ordinating marketing campaigns, analyse results, and implement changes 
to develop a strong ROI 

• Manage and review the marketing budget to achieve key KPI’s 

• Contribute to targeted online communication

SKILLS & EXPERIENCE
• An awareness of online digital marketing trends 

• Forward thinking, energetic and innovative 

• A confident and persuasive communicator 

• Keen to work in an energetic startup environment for a young fashion brand, and willingness to 
be hands on 

• Analytical ­ good at experimenting and analysing results 

• Sufficient experience in digital marketing, and ecommerce 

• Creating and implementing digital marketing strategies 

• Developing and implementing affiliate schemes, PPC, CRM, SEO 
and social
• An understanding of the online user journey and how to tailor a website for improvement
• Experience in the fashion sector is ideal

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