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Interim Marketing Director

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Vitamin T is currently in search of a Interim Marketing Director for our client in Metro Detroit. This is a contract role that is slated to be 3-6 months!

Major Responsibilities:

·         Lead marketing and public relations functions.

·         Design, execute and evaluate integrated marketing plans, including academic program marketing and student recruitment.

·         In consultation with the officers, assist in prioritizing marketing projects and ensure project completion processes are efficient.

·         Oversee production of publications and collateral material, advertising, and direct marketing functions.

·         Direct social media and digital presence.   

·         Ensure appropriate media coverage for the College. Act as media liaison and spokesperson.

·         Oversee Web site: design, functionality, accuracy of pages assigned to marketing, search optimization, and metrics.                       

·         Oversee collection/development of photography, video, and testimonials.

·         Manage six in-house marketing staff members.

·         Manage external consulting services.  Manage bidding process of vendors.

·         Collaborate with and provide marketing support to various departments.

·         Assist in planning and supporting major College events.

·         Monitor and utilize enrollment trend information.

·         Ensure brand compliance throughout the College.

·         Develop and track large cost center budget.  Ensure appropriate and timely payment processing.

·         Prepare and deliver presentations to the Board of Trustees and other constituents.

·         Participate in feasibility studies of new programs, as requested.

·         As a member of the strategic management team, participate in the development and implementation of long range strategic and annual plans.

·         Represent the College at various events.


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