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Interim Head of Marketing & Communications (3 months rolling)

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Our client, a leading charitable organization, is looking for an Interim Head of Marketing & Communications to join their head office in London on a 3 month rolling contract.

The purpose of the role is to lead the development and monitoring of corporate marketing and communications planning to deliver improved brand recognition and increased customer and supporter engagement. You will lead the organisation-wide marketing programme.

Main accountabilities
• To develop a corporate marketing and communications’ plan for 2016-2017 which improves brand recognition and increases customer and supporter engagement.
• To lead the Marketing Programme to deliver a step change in the reach and effectiveness of organisation-wide marketing and communication activities.
• To manage the Marketing and Communications Section, developing a section plan and budget and managing and motivating managers, staff and volunteers.
• To review the role and remit of the Marketing and Communications Section to ensure the section is configured to support the growth in customer and supporters required by the group strategy. To recommend ways of working across the organisation to improve marketing and communication effectiveness.
• To lead the development of an ambitious programme of integrated external communications for 2016 to 2017.
• To work with colleagues to agree a corporately owned web architecture and a road map for web development.

Person specification
• Experience of senior marketing managerial roles in complex organisations.
• Experience of developing and delivering corporate marketing strategies and plans, which supported improved brand recognition and increased customer and supporter engagement.
• Experience of developing and leading integrated communication strategies designed to increase awareness and engagement.
• Experience of improving customer, supporter reach and engagement.
• A relevant marketing qualification or equivalent.

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